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Kit Kat's worldwide tagline "Have a break…Have a Kit Kat" and the well-known U.S. jingle that demands "Gimme a break…break me off a piece of that Kit Kat bar" are meant to get people.
Kit Kat_Advertising and Creative Strategy
The development of Kit Kat's slogans involves a dedicated creative team that meticulously crafts messages to align with the brand's image. Extensive research and ideation processes are undertaken to find the perfect tagline that captures the essence of the Kit Kat experience.
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Kit Kat has been Rowntree's best-selling product since 1937, and the first TV advert for the brand, when the 'Have a break…' slogan was used for the first time, appeared in 1957. Competition, in particular from Cadbury's Dairy Milk brand, has become increasingly intense over the last 10 years or so, prompting Nestlé Rowntree to look at new ways of rekindling interest in the brand.
Creative Classic Is ‘Have a break, have a Kit Kat' the best strapline ever written? Creative
The Kit Kat's distinctive 'snappable' shape was also likely a consideration: 'Have a break, have a Kit-Kat' was born. First seen in a print ad in 1958, the slogan was soon making its way into TV campaigns and the nation's psyche.
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Kit Kat (stylised as KitKat in various countries) is a chocolate -covered wafer bar confection created by Rowntree's of York, United Kingdom.
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The iconic Kit Kat slogan "Have a Break - Have a KitKat" is now known the world over and has helped the brand maintain its position as one of the most beloved chocolate treats. KitKat is now owned by Nestle and has a wide variety of products available in over 80 countries. KitKat continues to be a success story, with its tasty treats delighting.
Nestlé has been producing the Kit Kat wafer bar ever since it acquired Rowntree (the original
According to Nestlé historian Alex Hutchinson, the Kit Kat name had been registered by Rowntree's in 1911 but its origins went back much further, to the name of an early 18th-century debating society. The Kit-Cat Club had met regularly in a tavern in Shire Lane in London, hosted by innkeeper Christopher Catling, known as 'Kit Cat' to his friends.
This represents slogan. "Have a break, have a kit kat" is the slogan of kitkat. Tutorial Week
This slogan has been a forerunner in successful marketing for years. Once Kit Kat started building their marketing campaigns around it, they were able to elevate their brand! It helped turn Kit Kat into a household name, becoming one of the world's most popular snacks. The best part about the slogan is its versatility and relatability.
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KitKat's past offers clues to its globalised present. In 1862, a Quaker patriarch called Henry Rowntree bought a cocoa works in York, in the north of England. He soon moved it to an unlikely.
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Since 1957, Kit Kat (which Nestlé prefers to write as KITKAT in a single word, all-caps style) has used the "have a break, have a Kit Kat" slogan, created by agency J. Walter Thompson London.
Creative Classic Is ‘Have a break, have a Kit Kat' the best strapline ever written? Creative
The classic "Gimme a Break" Kit Kat jingle, written by Ken Shuldman and Michale A. Levine, was introduced in America in 1986. In 2004, the makers of Kit Kat decided to take a break from the company's 47-year old slogan. After some market research, Nestle discovered that while most people knew the slogan and the jingle, it was starting to.
Creative Classic Is ‘Have a break, have a Kit Kat' the best strapline ever written? Creative
Krishma September 20, 2022 "Have A Break, Have A Kit Kat" Creative The History Of The Kit Kat Slogan Anyone who has ever nibbled on a piece of chocolate will confirm that the best chocolate confection is Nestlé's Kit Kat - a wafer bar of four "fingers" covered with dark chocolate.
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Oct 19, 2020 Editor's Pick Nestlé is giving its global Kit Kat slogan "Have a break, have a Kit Kat" a break of its own in a campaign that may resonate with anyone who feels like taking a break.
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Feeling under the weather out of a sudden? Have yourself a short break, and have yourself a sweet KitKat bar! Let's immerse ourselves in the simple yet powerful concept of KitKat's iconic advertising slogan: 'Have a break, have a KitKat.' Introduced in 1937, Kitkat is one of the world's favorite chocolate brands and one of the most famous slogans.
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Kit Kat's "Have a break, have a Kit Kat," slogan is extremely well-known. Rather than completing the phrase, the billboard is set up to look as though whoever was installing it decided to give up on their job halfway through and take a break instead, abandoning the ladder and all. Image source: trendhunter.com
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by Brianna York Contents The beginning of the Kit Kat Bar The Kit Kat Bar gets recreated The Kit Kat's early success The Blue Kit Kat Bars The iconic Kit Kat slogan The Kit Kat Bar Expands its global reach Rowntree's is bought by Nestle Nestle's battle with the Hershey Company Kit Kat Bar advertisement in the US Kit Kat Chocolatories
